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Tuesday, January 30, 2007

The long tail

I recently read The Long Tail, by Chris Anderson. I liked it very much.

A couple great points - we are moving towards massively parallel cultures - where you and another person in your city can live completely different lives culturally - watching different tv, visiting different restaurants, listening to different music - all because there is so much choice. People tend to say things like "The next generation is so different than the last", but that's only half true.

As for the long tail itself, there are many industries where the long tail has not been tapped into. The trick is to see them and go for that market. In recruiting - this may be enabling the "passive candidate" to become a prospect. In the past this was too difficult to find, but with social networking sites like LinkedIn and Jobster, this is now possible.

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